Search Engine Optimisation (SEO)
SEO is not technical rocket science. It’s a combination of information architecture and relevant and correctly written content.
Our approach is mainly guiding your team, and creating relevant and top-performing content for your site. Other things that we focus on are site speed and the possibilities of getting your site performing better with a common-sense approach.
UI / UX design
Sometimes we discover that some parts of your site are not performing well due to bad UI / UX design. We can fix most platform-related issues with a hands-on approach or guide either your team or your vendor to fix things.
PPC / SEM
We know how to create excellent performance marketing (read: tactical Google ADS, or other similar traffic sources such as price comparison sites) and we guarantee that we can make your advertising convert better and in a more relevant way. Frequently we find that account structure is the key to better performance and sometimes we have to ”fix” irrelevant issues caused by people who don’t understand how e-commerce as a process works.
Trusting your indicators
Google Analytics, Google Tag Manager, Google Search Console implementation. In most of the cases that we work on at least some of these are wrongly tagged. This leads to situations where you are trusting the wrong indicators in your e-commerce business. Usually, we have to re-implement these or at least hotfix some problems related to your site performance.
You might think that your webpage has several issues related to your vendor or that the “technical platform isn’t good enough”. Usually this is not the case. These issues stem from insufficient guidance and communication with your technical vendor. You might not yet be aware of the technical and commercial capabilities of the selected platform or not using it to its fullest potential. From our experience we know how to manage your vendor relationship and help you build the best e-commerce site possible.